Webdoline, a Squarespace alternative for artist websites.
March 2026. Prices in USD.
Squarespace is one of the most popular website builders in the world. Many artists use it, and for good reason, it looks professional and handles everything in one place.
But if you're a gallery artist, Squarespace is a general-purpose tool being asked to do a specialist job. You end up paying $15–$23 every month for features built for restaurants, gyms, and lawyers; while the things specific to your practice simply don't exist.
Webdoline is built specifically for artists. It's a one-time $70 purchase. No subscriptions.
Here's a look at the differences.
The cost difference is dramatic.
The longer you have your website, the worse a subscription looks.
| Webdoline | Webdoline Up-to-date | Squarespace Basic ($15/mo) | Squarespace Core ($23/mo) | |
|---|---|---|---|---|
| Year 1 | $70 | $70 | $180 | $276 |
| Year 3 | $70 | $140 | $540 | $828 |
| Year 5 | $70 | $210 | $900 | $1,380 |
| Subscription | Never | Never | Forever | Forever |
| Updates | Year 1 included | New license every ~2 years | Included | Included |
Webdoline Up-to-date assumes renewing the license every 2 years ($70 each time). Updates are optional, the app keeps working without them.
After 5 months with Squarespace Basic, you've already paid more than the full cost of Webdoline. And you keep paying every month for the rest of your career.
Webdoline thinks in artworks, not pages.
This is the fundamental difference.
Squarespace was built for the web in general. Its core unit is the page. That works fine for a dentist website or a restaurant website. But for an artist, the core unit is the artwork and a single page might show dozens of them in a piciture gallery.
Webdoline is organized around artworks from the ground up. When you add a piece to your website, you're adding an artwork: title, year, price, description. Picture galleries pull from that list automatically. Your available works list the one you paste into emails when a collector asks, is generated automatically. So are videos for Instagram reels, ready to share on social media.
These are things Squarespace will never build. Not because it can't, but because its audience is too broad to justify it.
No templates. Because you don't need them.
Squarespace offers hundreds of templates. It needs to, because it serves everyone.
Webdoline doesn't need templates. The minimal, clean aesthetic expected by blue-chip galleries and collectors is baked in from the start. Your website looks like it belongs in the art world the moment you open the app.
What about hosting, domains, and everything else?
Squarespace is an all-in-one platform: hosting, domain, analytics, forms, email, all bundled together. Webdoline is a desktop app that generates a static website you upload yourself. That might sound like more work, but in practice it's simpler than it sounds.
Here's how a typical setup looks:
Hosting. Netlify and Cloudflare both offer free plans that comfortably accommodate a typical artist's website.
Domain. Namecheap sells domains for around $15/year. You own it outright, independent of any platform.
Analytics. Paste a script from Google Analytics or Umami. Done.
Forms. Embed a form from any external service, or use raw HTML and integrate it with Netlify or Cloudflare.
Email. Namecheap and Migadu both offer affordable email hosting tied to your domain.
None of these are complicated. And the upside is that nothing is locked to a single platform. You can pick the best tool for each job, instead of getting whatever the bundle includes.
Multi-currency without a store.
Webdoline doesn't have e-commerce. But it does something more specific: it lets you show prices in multiple currencies per artwork.
This matters when you're showing in New York and Paris at the same time. One piece is priced in USD, another in EUR. Webdoline handles that cleanly, without turning your website into a shop.
Where Squarespace is the better choice.
If you need a full online store with inventory and checkout, Squarespace is the right tool. Same if you need a built-in booking system, email marketing campaigns, or a drag-and-drop editor you can update from your phone.
Webdoline is a desktop app. You edit locally, preview locally, and upload when you're ready. If you need to make a quick change from a café on your phone, that's not possible.
Who is Webdoline for?
Webdoline is for gallery artists (painters, sculptors, photographers, installation artists) who need a professional, elegant online presence and never want to think about a monthly bill again.
It's not for everyone. But if your practice is the focus and your website is the showcase, it was built for you.
Own your art website forever.
$70, one time. Works on Mac.